Hello, I am John, the founder of Simpact AI. Born and bred in York, I’ve spent 12 years in cloud technology—delivering implementations and solutions across EMEA and serving as a solutions engineering leader at Salesforce. I started Simpact AI because I’m hugely passionate about technology, especially AI, and I believe its benefits shouldn’t be limited to big enterprises or the London bubble. As a Yorkshireman, I want our northern region, and its SMEs, to thrive.

Too often, SMEs are underserved and overwhelmed by jargon. My mission is simple: simplify AI, educate teams, and turn the AI hype into real impact. I help businesses understand the AI landscape, cut through buzzwords, and align initiatives to clear outcomes—revenue, cost, risk, and customer experience. Through discovery-led, right-sized solutions, I spot risks hiding behind automation hype and support leaders to build a culture that’s ready to change, not just deploy.

If you want practical, plain-English AI that fits your business, and earns trust with your people, I’m here to help.

Book an appointment with me today for a chat or consultation. I will listen to your unique needs and guide you on the path to achieving your goals.